Design and implementation
Design means translating identity into concrete, visible and coherent decisions. At BRANZOLO, every project is approached as a structured system, shaped by strategy, context and clear direction.
Each engagement is calibrated on specific needs, objectives and environments in which the brand operates. Below is a representative overview of how we work: the outputs we design to materialise identity, and the tools we use to structure, evaluate and guide brand decisions over time.
outputs
outputs
outputs
Logo Design
The logo is the visual foundation of a brand, but never an isolated symbol. We design logos as part of a broader system, analysing industry context, audience, values and real-world usage. Each identity is developed through forms, proportions, typography and variants to ensure clarity, scalability and versatility across all touchpoints: digital, print, signage and merchandise. Deliverables include horizontal and vertical versions, symbolic and typographic solutions, positive and negative applications, and monochrome adaptations.
Logo Design
The logo is the visual foundation of a brand, but never an isolated symbol. We design logos as part of a broader system, analysing industry context, audience, values and real-world usage. Each identity is developed through forms, proportions, typography and variants to ensure clarity, scalability and versatility across all touchpoints: digital, print, signage and merchandise. Deliverables include horizontal and vertical versions, symbolic and typographic solutions, positive and negative applications, and monochrome adaptations.
Logo Design
The logo is the visual foundation of a brand, but never an isolated symbol. We design logos as part of a broader system, analysing industry context, audience, values and real-world usage. Each identity is developed through forms, proportions, typography and variants to ensure clarity, scalability and versatility across all touchpoints: digital, print, signage and merchandise. Deliverables include horizontal and vertical versions, symbolic and typographic solutions, positive and negative applications, and monochrome adaptations.
Colour Palette
Colour defines perception at first glance. We build primary and secondary palettes aligned with tone, sector and brand architecture. Each colour is tested for contrast, accessibility and performance across different media. Palettes are delivered with CMYK, RGB, HEX and Pantone values, along with usage guidelines and recommended combinations.
Colour Palette
Colour defines perception at first glance. We build primary and secondary palettes aligned with tone, sector and brand architecture. Each colour is tested for contrast, accessibility and performance across different media. Palettes are delivered with CMYK, RGB, HEX and Pantone values, along with usage guidelines and recommended combinations.
Colour Palette
Colour defines perception at first glance. We build primary and secondary palettes aligned with tone, sector and brand architecture. Each colour is tested for contrast, accessibility and performance across different media. Palettes are delivered with CMYK, RGB, HEX and Pantone values, along with usage guidelines and recommended combinations.
Typography
Typography gives the brand its visual voice. Rather than following stylistic conventions, we select typefaces that express character and intent, and design clear hierarchies for every content type. The result is a legible, flexible and recognisable visual language, designed to perform consistently over time.
Typography
Typography gives the brand its visual voice. Rather than following stylistic conventions, we select typefaces that express character and intent, and design clear hierarchies for every content type. The result is a legible, flexible and recognisable visual language, designed to perform consistently over time.
Typography
Typography gives the brand its visual voice. Rather than following stylistic conventions, we select typefaces that express character and intent, and design clear hierarchies for every content type. The result is a legible, flexible and recognisable visual language, designed to perform consistently over time.
Tone of voice
A brand speaks through words as much as visuals. Tone of voice defines how a brand communicates in every public context: formal or direct, narrative or institutional. We develop tone of voice through strategic and semiotic analysis, translating it into practical guidelines for headlines, microcopy, calls to action and content systems. The outcome is a coherent, recognisable voice across website, social media, presentations and customer communication.
Tone of voice
A brand speaks through words as much as visuals. Tone of voice defines how a brand communicates in every public context: formal or direct, narrative or institutional. We develop tone of voice through strategic and semiotic analysis, translating it into practical guidelines for headlines, microcopy, calls to action and content systems. The outcome is a coherent, recognisable voice across website, social media, presentations and customer communication.
Tone of voice
A brand speaks through words as much as visuals. Tone of voice defines how a brand communicates in every public context: formal or direct, narrative or institutional. We develop tone of voice through strategic and semiotic analysis, translating it into practical guidelines for headlines, microcopy, calls to action and content systems. The outcome is a coherent, recognisable voice across website, social media, presentations and customer communication.
Social Content
Brand identity lives daily through digital content. Social platforms are often the primary touchpoints for brand perception. We design static and animated templates tailored to internal teams or external social managers. Each package includes visual assets, colour usage, typographic rules and narrative structures for reels, carousels, stories and posts, along with guidelines for consistency and evolution.
Social Content
Brand identity lives daily through digital content. Social platforms are often the primary touchpoints for brand perception. We design static and animated templates tailored to internal teams or external social managers. Each package includes visual assets, colour usage, typographic rules and narrative structures for reels, carousels, stories and posts, along with guidelines for consistency and evolution.
Animated Logo
In dynamic digital environments, motion extends brand identity. We design logo animations for video, presentations, social media, events and immersive environments. Timing, rhythm and style are carefully defined to convey energy and recognisability. Deliverables include MP4, GIF, Lottie and loop-ready silent versions for interfaces and presentations.
Animated Logo
In dynamic digital environments, motion extends brand identity. We design logo animations for video, presentations, social media, events and immersive environments. Timing, rhythm and style are carefully defined to convey energy and recognisability. Deliverables include MP4, GIF, Lottie and loop-ready silent versions for interfaces and presentations.
Animated Logo
In dynamic digital environments, motion extends brand identity. We design logo animations for video, presentations, social media, events and immersive environments. Timing, rhythm and style are carefully defined to convey energy and recognisability. Deliverables include MP4, GIF, Lottie and loop-ready silent versions for interfaces and presentations.
Newsletter
The newsletter is one of the most direct and trust-building brand channels. It acts as a recurring editorial voice. We design mobile-first email layouts, optimised for major platforms and aligned with the visual identity. Structures include headers, calls to action, modular narratives and typographic hierarchies, alongside editorial guidance for recurring formats, product launches and updates.
Newsletter
The newsletter is one of the most direct and trust-building brand channels. It acts as a recurring editorial voice. We design mobile-first email layouts, optimised for major platforms and aligned with the visual identity. Structures include headers, calls to action, modular narratives and typographic hierarchies, alongside editorial guidance for recurring formats, product launches and updates.
Newsletter
The newsletter is one of the most direct and trust-building brand channels. It acts as a recurring editorial voice. We design mobile-first email layouts, optimised for major platforms and aligned with the visual identity. Structures include headers, calls to action, modular narratives and typographic hierarchies, alongside editorial guidance for recurring formats, product launches and updates.
Infographics
When clarity and synthesis are required, infographics become essential. We transform complex data, processes and systems into readable, structured visuals. Each infographic is designed to adapt across print, web and presentation contexts, using modular grids, custom illustrations and proprietary palettes.
Infographics
When clarity and synthesis are required, infographics become essential. We transform complex data, processes and systems into readable, structured visuals. Each infographic is designed to adapt across print, web and presentation contexts, using modular grids, custom illustrations and proprietary palettes.
Infographics
When clarity and synthesis are required, infographics become essential. We transform complex data, processes and systems into readable, structured visuals. Each infographic is designed to adapt across print, web and presentation contexts, using modular grids, custom illustrations and proprietary palettes.
Corporate Presentations
A well-designed presentation is a strategic storytelling tool. Used for sales, events, pitches or onboarding, it communicates purpose and value. We design narrative-driven presentations where every slide serves clarity and action: visuals, charts, icons, microcopy and CTAs. Delivered in PowerPoint, Keynote or interactive formats, aligned with the brand system.
Corporate Presentations
A well-designed presentation is a strategic storytelling tool. Used for sales, events, pitches or onboarding, it communicates purpose and value. We design narrative-driven presentations where every slide serves clarity and action: visuals, charts, icons, microcopy and CTAs. Delivered in PowerPoint, Keynote or interactive formats, aligned with the brand system.
Corporate Presentations
A well-designed presentation is a strategic storytelling tool. Used for sales, events, pitches or onboarding, it communicates purpose and value. We design narrative-driven presentations where every slide serves clarity and action: visuals, charts, icons, microcopy and CTAs. Delivered in PowerPoint, Keynote or interactive formats, aligned with the brand system.
Custom Icons
Details matter. We design coherent icon sets, favicons and UI elements that reinforce recognisability in minimal digital contexts. Icons are delivered in vector formats, optimised for pixel grids and multiple resolutions (SVG, PNG, ICO).
Custom Icons
Details matter. We design coherent icon sets, favicons and UI elements that reinforce recognisability in minimal digital contexts. Icons are delivered in vector formats, optimised for pixel grids and multiple resolutions (SVG, PNG, ICO).
Custom Icons
Details matter. We design coherent icon sets, favicons and UI elements that reinforce recognisability in minimal digital contexts. Icons are delivered in vector formats, optimised for pixel grids and multiple resolutions (SVG, PNG, ICO).
Landing pages
Landing pages are focused digital spaces built around a single objective. Ideal for campaigns, MVPs, product launches or events. We design responsive, SEO-ready pages aligned with brand identity and conversion logic, integrating UX writing, microcopy and structured layouts that guide action.
Landing pages
Landing pages are focused digital spaces built around a single objective. Ideal for campaigns, MVPs, product launches or events. We design responsive, SEO-ready pages aligned with brand identity and conversion logic, integrating UX writing, microcopy and structured layouts that guide action.
Landing pages
Landing pages are focused digital spaces built around a single objective. Ideal for campaigns, MVPs, product launches or events. We design responsive, SEO-ready pages aligned with brand identity and conversion logic, integrating UX writing, microcopy and structured layouts that guide action.
Printed Materials
Printed assets are physical brand interfaces. We design business cards, stationery and folders with attention to formats, materials and finishes. All assets follow visual system guidelines and are delivered as print-ready files with technical specifications.
Printed Materials
Printed assets are physical brand interfaces. We design business cards, stationery and folders with attention to formats, materials and finishes. All assets follow visual system guidelines and are delivered as print-ready files with technical specifications.
Printed Materials
Printed assets are physical brand interfaces. We design business cards, stationery and folders with attention to formats, materials and finishes. All assets follow visual system guidelines and are delivered as print-ready files with technical specifications.
Packaging
Packaging is a tactile and experiential extension of the brand. We design custom packaging that communicates product value and identity, from naming to layout and technical development. We collaborate with suppliers and printers to ensure quality, feasibility and cost optimisation.
Packaging
Packaging is a tactile and experiential extension of the brand. We design custom packaging that communicates product value and identity, from naming to layout and technical development. We collaborate with suppliers and printers to ensure quality, feasibility and cost optimisation.
Packaging
Packaging is a tactile and experiential extension of the brand. We design custom packaging that communicates product value and identity, from naming to layout and technical development. We collaborate with suppliers and printers to ensure quality, feasibility and cost optimisation.
Branded Merch
We design promotional objects that reinforce brand presence: apparel, stationery, accessories and functional items. Each object is selected for material quality, usability and visual coherence, with production-ready artwork provided.
Branded Merch
We design promotional objects that reinforce brand presence: apparel, stationery, accessories and functional items. Each object is selected for material quality, usability and visual coherence, with production-ready artwork provided.
Branded Merch
We design promotional objects that reinforce brand presence: apparel, stationery, accessories and functional items. Each object is selected for material quality, usability and visual coherence, with production-ready artwork provided.
Physical Installations
Large-scale visual communication requires clarity and strategy. We design installations for events, exhibitions, streets and showrooms. Each project starts from context, message and format: from modular stands to totems, posters and outdoor displays.
Physical Installations
Large-scale visual communication requires clarity and strategy. We design installations for events, exhibitions, streets and showrooms. Each project starts from context, message and format: from modular stands to totems, posters and outdoor displays.
Physical Installations
Large-scale visual communication requires clarity and strategy. We design installations for events, exhibitions, streets and showrooms. Each project starts from context, message and format: from modular stands to totems, posters and outdoor displays.
Space branding
With an architectural perspective, we extend brand identity into physical space. We design offices, showrooms, reception areas and exhibition environments, working on colours, materials, signage, graphics and coordinated furnishings. Each space becomes an immersive brand experience.
Space branding
With an architectural perspective, we extend brand identity into physical space. We design offices, showrooms, reception areas and exhibition environments, working on colours, materials, signage, graphics and coordinated furnishings. Each space becomes an immersive brand experience.
Space branding
With an architectural perspective, we extend brand identity into physical space. We design offices, showrooms, reception areas and exhibition environments, working on colours, materials, signage, graphics and coordinated furnishings. Each space becomes an immersive brand experience.
Brand guidelines
Brand guidelines are operational tools. They ensure coherence across teams, suppliers and partners. Guidelines include logo usage, colour systems, typography, grids, layouts, correct and incorrect applications across digital and print contexts. Each manual is designed to be practical, clear and updatable.
Brand guidelines
Brand guidelines are operational tools. They ensure coherence across teams, suppliers and partners. Guidelines include logo usage, colour systems, typography, grids, layouts, correct and incorrect applications across digital and print contexts. Each manual is designed to be practical, clear and updatable.
Brand guidelines
Brand guidelines are operational tools. They ensure coherence across teams, suppliers and partners. Guidelines include logo usage, colour systems, typography, grids, layouts, correct and incorrect applications across digital and print contexts. Each manual is designed to be practical, clear and updatable.
tools
tools
tools
Moodboard
A visual and conceptual alignment tool. Moodboards define aesthetic direction and create a shared visual vocabulary between brand and team.
Moodboard
A visual and conceptual alignment tool. Moodboards define aesthetic direction and create a shared visual vocabulary between brand and team.
Moodboard
A visual and conceptual alignment tool. Moodboards define aesthetic direction and create a shared visual vocabulary between brand and team.
Brand Equity
We analyse brand perception in terms of symbolic value, recognisability, trust and reputation. This assessment identifies strengths, weaknesses and strategic opportunities.
Brand Equity
We analyse brand perception in terms of symbolic value, recognisability, trust and reputation. This assessment identifies strengths, weaknesses and strategic opportunities.
Brand Equity
We analyse brand perception in terms of symbolic value, recognisability, trust and reputation. This assessment identifies strengths, weaknesses and strategic opportunities.
Customer Journey
We map the user journey across all brand touchpoints, before, during and after interaction. This tool guides the design of coherent and complete brand experiences.
Customer Journey
We map the user journey across all brand touchpoints, before, during and after interaction. This tool guides the design of coherent and complete brand experiences.
Customer Journey
We map the user journey across all brand touchpoints, before, during and after interaction. This tool guides the design of coherent and complete brand experiences.
SWOT Analysis
A strategic planning tool to evaluate strengths, weaknesses, opportunities and threats. It provides a clear overview of internal and external factors affecting brand decisions.
SWOT Analysis
A strategic planning tool to evaluate strengths, weaknesses, opportunities and threats. It provides a clear overview of internal and external factors affecting brand decisions.
SWOT Analysis
A strategic planning tool to evaluate strengths, weaknesses, opportunities and threats. It provides a clear overview of internal and external factors affecting brand decisions.
Trend Analysis
We identify and evaluate market trends to anticipate future directions. Trend analysis supports informed decisions and long-term competitiveness.
Trend Analysis
We identify and evaluate market trends to anticipate future directions. Trend analysis supports informed decisions and long-term competitiveness.
Trend Analysis
We identify and evaluate market trends to anticipate future directions. Trend analysis supports informed decisions and long-term competitiveness.
re-styling
re-styling
re-styling
Restyling and Rebranding
Rebranding is a structured, strategic process. It is not just a visual update, but a deep revision of positioning, communication and perception. We start with a critical assessment of the existing identity: what works, what doesn’t, what can evolve and what must change. From there, we design a renewed visual, verbal and strategic system — whether evolutionary or transformative — balancing memory and innovation.
Restyling and Rebranding
Rebranding is a structured, strategic process. It is not just a visual update, but a deep revision of positioning, communication and perception. We start with a critical assessment of the existing identity: what works, what doesn’t, what can evolve and what must change. From there, we design a renewed visual, verbal and strategic system — whether evolutionary or transformative — balancing memory and innovation.
Restyling and Rebranding
Rebranding is a structured, strategic process. It is not just a visual update, but a deep revision of positioning, communication and perception. We start with a critical assessment of the existing identity: what works, what doesn’t, what can evolve and what must change. From there, we design a renewed visual, verbal and strategic system — whether evolutionary or transformative — balancing memory and innovation.
Social Content
Brand identity lives daily through digital content. Social platforms are often the primary touchpoints for brand perception. We design static and animated templates tailored to internal teams or external social managers. Each package includes visual assets, colour usage, typographic rules and narrative structures for reels, carousels, stories and posts, along with guidelines for consistency and evolution.