A structured process, built for clarity
A structured process, built for clarity
step 1
Onboarding
Clear foundations from the start
Every project begins with a preliminary conversation to understand context, objectives and constraints. This is where we define the scope, responsibilities, timeline and expectations, formalise the agreement and gather all essential information. It is also the moment where we assess fit: understanding what is really needed — and whether we are the right partner to take responsibility for it.
step 1
Onboarding
Clear foundations from the start
Every project begins with a preliminary conversation to understand context, objectives and constraints. This is where we define the scope, responsibilities, timeline and expectations, formalise the agreement and gather all essential information. It is also the moment where we assess fit: understanding what is really needed — and whether we are the right partner to take responsibility for it.
step 1
Onboarding
Clear foundations from the start
Every project begins with a preliminary conversation to understand context, objectives and constraints. This is where we define the scope, responsibilities, timeline and expectations, formalise the agreement and gather all essential information. It is also the moment where we assess fit: understanding what is really needed — and whether we are the right partner to take responsibility for it.
step 2
Strategy & Creative Direction
Defining the framework before designing the solution
Before any visual work starts, we focus on thinking. In this phase we analyse the market, positioning, values and objectives of the project. The outcome is a clear strategic and creative direction: a shared reference that defines identity, tone and visual intent. This framework becomes the map that guides every subsequent decision, ensuring coherence and focus throughout the process.
step 2
Strategy & Creative Direction
Defining the framework before designing the solution
Before any visual work starts, we focus on thinking. In this phase we analyse the market, positioning, values and objectives of the project. The outcome is a clear strategic and creative direction: a shared reference that defines identity, tone and visual intent. This framework becomes the map that guides every subsequent decision, ensuring coherence and focus throughout the process.
step 2
Strategy & Creative Direction
Defining the framework before designing the solution
Before any visual work starts, we focus on thinking. In this phase we analyse the market, positioning, values and objectives of the project. The outcome is a clear strategic and creative direction: a shared reference that defines identity, tone and visual intent. This framework becomes the map that guides every subsequent decision, ensuring coherence and focus throughout the process.
step 3
Identity Exploration
Giving form to the brand’s core idea
This is where the creative phase begins. Based on the defined direction, we develop one or more visual concepts and present them in a structured way. Feedback at this stage is focused and strategic: it helps identify what works, what needs refinement and which direction carries the strongest potential. The visual character of the brand starts to take shape.
step 3
Identity Exploration
Giving form to the brand’s core idea
This is where the creative phase begins. Based on the defined direction, we develop one or more visual concepts and present them in a structured way. Feedback at this stage is focused and strategic: it helps identify what works, what needs refinement and which direction carries the strongest potential. The visual character of the brand starts to take shape.
step 3
Identity Exploration
Giving form to the brand’s core idea
This is where the creative phase begins. Based on the defined direction, we develop one or more visual concepts and present them in a structured way. Feedback at this stage is focused and strategic: it helps identify what works, what needs refinement and which direction carries the strongest potential. The visual character of the brand starts to take shape.
step 4
System Design & Refinement
Building coherence across every element
Once a concept is validated, we move into system design. We work in detail on colour palettes, typography, layouts, applications and assets, refining every component and ensuring consistency across all touchpoints. This phase transforms a concept into a complete, flexible and durable visual system. Nothing is treated in isolation, and no decision is left to chance.
step 4
System Design & Refinement
Building coherence across every element
Once a concept is validated, we move into system design. We work in detail on colour palettes, typography, layouts, applications and assets, refining every component and ensuring consistency across all touchpoints. This phase transforms a concept into a complete, flexible and durable visual system. Nothing is treated in isolation, and no decision is left to chance.
step 4
System Design & Refinement
Building coherence across every element
Once a concept is validated, we move into system design. We work in detail on colour palettes, typography, layouts, applications and assets, refining every component and ensuring consistency across all touchpoints. This phase transforms a concept into a complete, flexible and durable visual system. Nothing is treated in isolation, and no decision is left to chance.
step 5
Delivery & Implementation
Everything ready to be used
At the end of the project, we deliver all final materials in formats ready for real-world use: master files, digital and print outputs, and guidelines when required. We also provide support during implementation — both technical and communicative — so that everything we have built can be applied smoothly, autonomously and without friction.
step 5
Delivery & Implementation
Everything ready to be used
At the end of the project, we deliver all final materials in formats ready for real-world use: master files, digital and print outputs, and guidelines when required. We also provide support during implementation — both technical and communicative — so that everything we have built can be applied smoothly, autonomously and without friction.
step 5
Delivery & Implementation
Everything ready to be used
At the end of the project, we deliver all final materials in formats ready for real-world use: master files, digital and print outputs, and guidelines when required. We also provide support during implementation — both technical and communicative — so that everything we have built can be applied smoothly, autonomously and without friction.
bonus step
Post-project Follow-up
Because brands evolve over time
A brand does not end with file delivery. After a few months, we reconnect to evaluate how the identity is performing in real conditions, identify possible adjustments and ensure long-term coherence. This follow-up helps keep the brand aligned as it grows, evolves and encounters new contexts. Good design is not static — it is maintained.
bonus step
Post-project Follow-up
Because brands evolve over time
A brand does not end with file delivery. After a few months, we reconnect to evaluate how the identity is performing in real conditions, identify possible adjustments and ensure long-term coherence. This follow-up helps keep the brand aligned as it grows, evolves and encounters new contexts. Good design is not static — it is maintained.
bonus step
Post-project Follow-up
Because brands evolve over time
A brand does not end with file delivery. After a few months, we reconnect to evaluate how the identity is performing in real conditions, identify possible adjustments and ensure long-term coherence. This follow-up helps keep the brand aligned as it grows, evolves and encounters new contexts. Good design is not static — it is maintained.