Brand Architecture
When a brand grows, expands or evolves, structure becomes critical. Brand architecture organises the relationships between the master brand, sub-brands, product lines and divisions. At BRANZOLO, we design brand architectures that bring clarity and coherence, preventing overlap, confusion and identity dilution. Each element finds its place — balancing autonomy and recognisability.
Objectives
1
Define relationships between master brand and sub-brands.
2
Clarify roles, messages and positioning of each entity.
3
Build a coherent and scalable strategic structure.
4
Enable efficient brand management over time.
Brand Architecture
When a brand grows, expands or evolves, structure becomes critical. Brand architecture organises the relationships between the master brand, sub-brands, product lines and divisions. At BRANZOLO, we design brand architectures that bring clarity and coherence, preventing overlap, confusion and identity dilution. Each element finds its place — balancing autonomy and recognisability.
Objectives
1
Define relationships between master brand and sub-brands.
2
Clarify roles, messages and positioning of each entity.
3
Build a coherent and scalable strategic structure.
4
Enable efficient brand management over time.
Brand Architecture
When a brand grows, expands or evolves, structure becomes critical. Brand architecture organises the relationships between the master brand, sub-brands, product lines and divisions. At BRANZOLO, we design brand architectures that bring clarity and coherence, preventing overlap, confusion and identity dilution. Each element finds its place — balancing autonomy and recognisability.
Objectives
1
Define relationships between master brand and sub-brands.
2
Clarify roles, messages and positioning of each entity.
3
Build a coherent and scalable strategic structure.
4
Enable efficient brand management over time.
When to choose this service
Brand architecture is crucial during growth or reorganisation.
It is particularly useful when:
• managing multiple brands or target segments
• launching new divisions or sub-brands
• clarifying relationships between different offerings
• existing systems feel fragmented or inconsistent
It often integrates with identity redesign,
It often integrates with identity redesign, un strategic rebranding, and both digital and physical brand applications.
Brand architecture is crucial during growth or reorganisation.
It is particularly useful when:
• managing multiple brands or target segments
• launching new divisions or sub-brands
• clarifying relationships between different offerings
• existing systems feel fragmented or inconsistent
It often integrates with identity redesign,
It often integrates with identity redesign, un strategic rebranding, and both digital and physical brand applications.
Every brand needs
a clear structure
Every brand needs
a clear structure
Every brand needs
a clear structure