Brand Identity Design
Visual identity is the face of the brand. A coherent, recognisable and flexible system communicates who you are before a single word is read. It is not just a logo, but an integrated system of colours, typography, layouts, forms and tone — all speaking the same language across every context. At BRANZOLO, we design tailor-made visual identities grounded in strategy and vision, built to function across digital, physical and editorial environments. Every project starts from a strong concept that guides all visual decisions.
Objectives
1
Create a coherent, distinctive and versatile visual identity.
2
Develop a complete system: logo, colour palette, typography and layouts.
3
Ensure recognition across all online and offline touchpoints.
4
Provide clear tools for long-term brand application.
Brand Identity Design
Visual identity is the face of the brand. A coherent, recognisable and flexible system communicates who you are before a single word is read. It is not just a logo, but an integrated system of colours, typography, layouts, forms and tone — all speaking the same language across every context. At BRANZOLO, we design tailor-made visual identities grounded in strategy and vision, built to function across digital, physical and editorial environments. Every project starts from a strong concept that guides all visual decisions.
Objectives
1
Create a coherent, distinctive and versatile visual identity.
2
Develop a complete system: logo, colour palette, typography and layouts.
3
Ensure recognition across all online and offline touchpoints.
4
Provide clear tools for long-term brand application.
Brand Identity Design
Visual identity is the face of the brand. A coherent, recognisable and flexible system communicates who you are before a single word is read. It is not just a logo, but an integrated system of colours, typography, layouts, forms and tone — all speaking the same language across every context. At BRANZOLO, we design tailor-made visual identities grounded in strategy and vision, built to function across digital, physical and editorial environments. Every project starts from a strong concept that guides all visual decisions.
Objectives
1
Create a coherent, distinctive and versatile visual identity.
2
Develop a complete system: logo, colour palette, typography and layouts.
3
Ensure recognition across all online and offline touchpoints.
4
Provide clear tools for long-term brand application.
When to choose this service
Brand Identity Design is central to our work and is essential when:
• starting a brand from scratch
• an existing logo no longer represents the company
• communication across packaging, web and social needs alignment
• a growing business needs stronger visual coherence
Questo servizio lavora in sinergia con il brand positioning, può includere output mirati tramite sviluppo visuale e digitale, ed è spesso integrato in processi di rebranding esperienziale.
Brand Identity Design is central to our work and is essential when:
• starting a brand from scratch
• an existing logo no longer represents the company
• communication across packaging, web and social needs alignment
• a growing business needs stronger visual coherence
Questo servizio lavora in sinergia con il brand positioning, può includere output mirati tramite sviluppo visuale e digitale, ed è spesso integrato in processi di rebranding esperienziale.
Brand Identity Design is central to our work and is essential when:
• starting a brand from scratch
• an existing logo no longer represents the company
• communication across packaging, web and social needs alignment
• a growing business needs stronger visual coherence
This service works in synergy with brand positioning, and often integrates with digital development, and experiential rebranding.
Being present
is not enough.
You need to be
recognisable
Being present
is not enough.
You need to be
recognisable
Being present
is not enough.
You need to be
recognisable