Brand Naming
A name is the first bridge between a brand and people. It must be distinctive, meaningful, coherent with the brand identity and defensible in the market. A strong name is never accidental. It is the result of strategic, linguistic and cultural research. At BRANZOLO, we develop original, registrable names that express tone, values and long-term vision. We analyse competitive context, sound, explicit and implicit meanings to create names that are not only memorable, but built to last.
Objectives
1
Create an original, evocative and coherent brand name.
2
Verify registrability and digital availability.
3
Align name, tone of voice and positioning strategy.
4
Provide validated alternatives, each supported by clear rationale.
Brand Naming
A name is the first bridge between a brand and people. It must be distinctive, meaningful, coherent with the brand identity and defensible in the market. A strong name is never accidental. It is the result of strategic, linguistic and cultural research. At BRANZOLO, we develop original, registrable names that express tone, values and long-term vision. We analyse competitive context, sound, explicit and implicit meanings to create names that are not only memorable, but built to last.
Objectives
1
Create an original, evocative and coherent brand name.
2
Verify registrability and digital availability.
3
Align name, tone of voice and positioning strategy.
4
Provide validated alternatives, each supported by clear rationale.
Brand Naming
A name is the first bridge between a brand and people. It must be distinctive, meaningful, coherent with the brand identity and defensible in the market. A strong name is never accidental. It is the result of strategic, linguistic and cultural research. At BRANZOLO, we develop original, registrable names that express tone, values and long-term vision. We analyse competitive context, sound, explicit and implicit meanings to create names that are not only memorable, but built to last.
Objectives
1
Create an original, evocative and coherent brand name.
2
Verify registrability and digital availability.
3
Align name, tone of voice and positioning strategy.
4
Provide validated alternatives, each supported by clear rationale.
When to choose this service
Brand naming is essential when launching a new venture or restructuring an existing identity.
It is also relevant in cases of:
• target or positioning shifts (→ brand positioning)
• rebranding or company mergers
• alignment between brand name and domain
• brand extensions or sub-brands (→ brand architecture)
A well-chosen name simplifies every subsequent branding phase.
A name can say
everything
if chosen well
A name can say
everything
if chosen well
A name can say
everything
if chosen well